YouTube — The Great Customer Journey

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Youtube opened a new HQ in California and together with rehabstudio they had the idea of filling the walls with the big picture on their advertising process. ‘Big picture’ meant a 3 meter long illustrated user’s journey.

Under rehab’s creative direction Mother Volcano created this branded graphic universe and brought the idea to life. Explore each island’s theme and its hidden surprises. Inspiration, creation, retention conceptualized into a fun, exciting and adventurous life.







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About the author

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Houke de Kwant is a frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study).

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