Yardstick Coffee Brand Identity

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Yardstick is an institution of coffee, aspiring to increase the knowledge and spread of specialty coffee in the Philippines. This inspired the logo, which resembles the national flag of Philippines, rotated. Rather than having a corporate colour, ACRE devised a ‘corporate’ palette where they had the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of coffee craft.

The project embodies three parts: a cafe, a coffee roastery and a coffee lab. They embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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