“White Square”: The Second Stage Has Started!

written by Houke de Kwant on February 8, 2012

January has ended as well as the first step of International Advertising Festival “White Square” and the next step has started and will run till the end of the month. ‘White Square’ Festival is the main event in marketing and advertising sphere of Belarus that will be hold on the 19th, 20th and 21st of April for the fourth time. The works can be presented in one or several of 10 contests, consisting of many nominations. All the contests of the Festival and costs of participation in USD for all 3 periods:

On the third festival was filed in 1272 works from 17 countries of CIS and Europe. Such works as  «Book- freshener» AA «Voskhod», «PhotoSHOOTING» Leo Burnett Moscow, «Chaos», «Passion», «Surprise» Ogilvy & Mather Ukraine, «Headstone», TBWA Central Asia  and other were first observed it on the “White Square” and then successfully completed the entire festival season. At the same time agencies of the CIS countries has received the following number of awards at the festival “White Square” in 2011:

There will be 9 different international juries judging. The members of the juries will be the best representatives of advertising industry from Russia, Ukraine, Poland, Slovenia, Belgium, Estonia, Italy, the Netherlands, Czech Republic, Germany, Belarus and other CIS and European countries. Currently the juries are being formed but already now among the jury members there will be creative directors of famous advertising agencies in different countries, which are the owners of different advertising awards, art-directors and top-managers of famous communication companies, that were able to launch dozens of successful brands and organize thousands of advertising campaigns, the representatives of leading digital-companies, annually creating new formats and mew means of ways of promoting in the Internet. The jury work is based on principals of equality, objectivity and professionalism so that everyone has the possibility to win! The works for the contest must have been launched for the first time between 1^st of January 2011 and 26^th of March 2012.

To be among the first ones is always attractive, especially under the condition that till January, 31st inclusively the submission of the works for the contest will be very simple and will demand minimum efforts from your side! All that you need for that – Internet access and several free minutes to fill in the registration form that you can find using the following link: http://adfest.by/download_files/blank_konkurs_2012.doc. The English variant of it on the web-page will be available already in February, to get it now send mail with the topic “Registration Form in English” to [email protected] and you will get it straight after! The ready form you send to [email protected] and become a participant of the Festival under the most beneficial terms! Electronic registration of the works will start on the second stage.

Developed a Corporate Style of the Festival “White Square”

This year, the corporate identity of International Advertising Festival “White Square” was developed by advertising agency SUP / Creative Kitchen, Belarus.

The festival “White Square” is the main event in the field of marketing and advertising of Belarus that  will be held for the fourth time in 19, 20, April 21, 2012

Positioning of the fourth festival was defined in the perspective “business through creativity and creativity through business.” Therefore, as the central idea of communication has been selected business-oriented strategy of the Festival. Whether you are an advertiser, advertising agency or production, participation in the festival makes your business stronger. Slogan of the festival – BUSINESS BREAKTHROUGH.

All the additional information about the Festival you can get on the official web-page www.eng.adfest.by,and also at the Direction of the Festival – AA «Belaya Karona»: +375 17 2174171; +375 17 2174161; +375 29 397 41 71, or via e-mail: [email protected].

To watch a movie about the Festival – To watch a movie about Minsk