What if Photoshop Had Never Been Created…?

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What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?
What if Photoshop Had Never Been Created...?

Since the creation of photoshop, the word “photographer” has lost its meaning. People have forgotten the origins of the camera. Especially in the world of advertising, people rely heavily on the use of computer programs to create images that are an impossible reality.  While the images are eye catching, they remain a post-process artwork that does not display the product in its natural form. In the creation of DosSantos/Lemone their advertising book they have taken an approach that has been long forgotten. An approach based solely on the product and control of light. They have adapted techniques that they use in their gallery work to create an environment around the products.  Because everything in the photo is 100 percent real, the photos have a look that allows the viewer to visualize the product as it is in real life.  Each pixel shown in these pictures is exactly as the photo was taken.  No montage, no effects, just reality and play on light. When they are given a product, they look at its shape, texture, and lines and display that product in their reality, a reality that still remains REAL…

In this post a selection with those 100% no-photoshop works, and I have to admit they all look really, really good! So what about you do you prefer photoshop or do you prefer the real deal?

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

What if Photoshop Had Never Been Created...?

 

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About the author

Author avatar
Houke de Kwant is a 29 year old frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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