UX/UI Design Considerations for Mobile App in 2022

The users of mobile apps irrespective of the niche they represent always like engaging experience and ease of use. The leading apps across the categories provide their user’s extreme ease of use, smooth navigation, appealing interface, and intuitive experience. So, the efficient and engaging UX/UI design makes the starting point for a successful app.

As a fresh new year is just knocking at our doors it’s high time to consider the principal UI/UX design considerations. Here we shortlist the key UI/UX design considerations for mobile apps in 2022.

Minimalism to reduce distractions and eye fatigue

According to most surveys, people spend an increasing amount of time looking at their mobile devices. Often it is a lot of time they spend remaining glued to the small handheld screen. Naturally, they always look for a more comfortable and soothing visual experience. This is a key aspect when you are considering how to design an app with great aesthetics.

Haphazard use of fonts and clumsy graphics have long been replaced by clean and stripped-off minimalistic designs. Minimalism basically intends to bring the focus back on the app content while making the design just a quiet supporting element. In spite of this simple principle, for many app designers achieving this simplicity becomes really challenging.

For every design element, you need to ask whether you need that design element or not. This is the right approach to achieve a perfect balance between aesthetics and relevance with your UI/UX design.

Optimizing the visuals for different screen sizes and pixels

In case you have just made an entry into the world of graphic design or UI/UX design, you need to know that the real job of a designer is not just creating a lot of cute visuals or icons but to set harmony with all the visual elements.

The app designer should be able to create user interfaces that fit different sizes of screen and pixels. Apart from catering to the regular pixel breakpoints such as 480px, 768px, 1024px or 1280px, the app designers also need to make designs for the wearable devices, smartphones of various screen sizes and resolutions, tablets, laptops, desktops, smart TV screens, etc.

In the coming years be prepared to deal with bigger screen sizes and pixels for your UI/UX design requirements. UI and UX design for different screens and resolutions is going to be a dominant and persistent trend for the years to come. The designers can use resources from the designated operating system platforms such as Apple’s Human Interface Guidelines and Android’s developer documentation.

Pursuing Personalization in Design

For most digital interfaces and apps, business conversions and click-through rates remain crucial. In fact, these are the objectives for creating an app in the first place. But since people are already overwhelmed by digitization and information sources of all types, gaining people’s attention now requires personalized design elements.

To put it in simple language, the intelligent algorithms created to personalize user experience based on user data can easily help your app show the right content to the users just at the right time and context. Such personalization of content represents a key aspect of personalized user experience in apps.

Now such algorithms advancing personalized user experience are being used across a wide spectrum of industries. For example, Netflix as the leading streaming platform can run A/B tests to showcase the right banners that perfectly fit the preferences of different users. Based upon the test results it can pick banners targeting individual users ensuring increased click-through rates.

Personalized recommendations are also widely being used in the e-commerce industry through recommendation algorithms. On the basis of search requests if users and their interactions with a variety of products, the e-commerce stores can suggest products that customers are more likely to buy or show interest for.

Design to push User Interaction

App designers can play a great role in enhancing user interactions with an app. The designers through some time-tested and successfully tried measures can help users make intimate interactions with the app. Some of the key trends corresponding to design interactions include the following.

  • Interactive graphics to engage users intuitively.
  • Gamification elements create a sense of competition.
  • Funny animation to entertain users and make them react.
  • Storytelling to engage users in the brand storyline.
  • Using emoji to make users interact and react.

On the other hand, to make users interact, even more, modern app design replaces long texts with more visual elements. This also helps in establishing a closer emotional bond with the users resulting in increased click-through rate and business conversion.

Performance savvy design

Finally, the app design instead of pulling down the app performance and speed should actually help speed up app performance. All your exceptional UX design efforts can go astray if the app fails to load quickly or if the app crashes frequently. This is why the app should have a lightweight design that creates little or negligible load on the server.

The designers must take the following measures to boost performance.

  • Compress the image files in the right format.
  • Update and optimize the API connections
  • Give priority to page caching for quick download time

Conclusion

The design is the key aspect to have a lasting spell on the app users. You cannot have another way to make your app successful other than offering an engaging and intuitive app user experience to boost usability and design. The UI/UX design not only helps in popularising an app but also allows intuitive interactions for increased business conversion.

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About the author

Author avatar
Houke de Kwant is a 31 year old frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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