Unevolved Brands

Unevolved Brands is a fun brand study by Graham Smith – Freelance Logo and Identity Designer. Unevolving a logo to just a series of coloured circles, how many can still be recognised? Logo and brands that have strong and unique colours, as well as strong positional aspects, are usually recognisable when Unenvolved to just circles. In most cases, each circle represents one letter or one container. So in the case of Orange, a self contained logo, one circle for the orange container and one circle for the wording. Typebased logos like Twitter, FedEx and eBay just have one circle per letter. Tell me, did you know them all? If not, click on the image it’ll send you to the Flickr page, in the Flickr comments you’ll find the brands.

 

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

Unevolved Brands

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About the author

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Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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