Of course you want to tell as much as possible on your website, but that’s not always the smartest thing to do as mentioned before. It is also important that your content has enough space around it to be seen. Less is more is the simple rule here. Add only the most important information on your website and make it look great. Give it space so it’s easy to read or watch for your visitors and keep it short, because most visitors don’t have a lot of time for their visit.