Before creating and building your website it is important to know your audience. Who are the people who will visit your website? The answer to this question affects every element on your website: from your content to the smallest pieces of your design. As an artist you may love to see webdesigns that are unique in many ways, but as a hard working parent who just wants to find some information quickly, you’d rather see an easy design, which is fast and clear. Whatever it is you build your website for, never lose sight of your audience.