We all love videos. When you’re using a video on your website you have to make sure it is worth the time to watch, but don’t let it take too much time. With all other content on your website: less is more, so make sure you got the core of your message in the movie and make it short and simple to watch. Sometimes that’s very hard, because you have so much beautiful footage, but you have to kill your darlings to make the outcome even greater. One last thing about videos on your website: make sure people can easily skip the video to view the rest of your site and be careful with the audio.