Content is king, but too much content can be a big fail. Make sure your texts and pages are not too long, because it’s taking a lot of time for your visitors to read. Of course you have a lot of important things to tell your visitors and of course all the content you share is worth reading or watching, but believe me; if it is too much, they won’t. Tell and show them what they really need to know and if that interests your visitors, they will contact you for more information. Don’t give it all away.