When your website is live and everything works perfectly, you’re still not done working on it. You want to achieve something with your website. Whatever it is, it will require some action from your visitors. It is highly important that you make that action easy as possible for them and that they know exactly what comes next. So for example, if you let your visitors fill in a contact form, make sure there will immediately be a message or e-mail back that tells them what’s next. That their question will be answered in a short amount of time, that their subscription was received succesfully or that their order has been confirmed.