The World’s First Twitter Account You Can’t Follow

At Twitter it is all about followers. Whoever is communication in such an environment is concerned about as much follower a possible. Not so the Abarth 500. Those visiting the Twitter account of the little Italian sports car ( and clicks as registered user the follow button gets the message: “Abarth 500. Too fast to follow.” The Abarth 500 obviously is too fast to follow.

In reality the Abarth 500 does not refuse its follower at Twitter at all, he just does not tell it at first sight. Behind the astonishing strategy, that has been worked on together with the agency Leo Burnett, stands the “Kurvengier” (greed for corners) campaign. Abarth enables its fans with this campaign a test drive in an unusual surrounding: on a closed track with professional instructors. “Kurvengier” is hosted at five more tracks in Germany and Austria. People interested can step into the 118 kW (160 hp) strong Abarth 595 and the Abarth 500 (103 kW/140 hp). The goal: To be quick enough to follow the 500 at Twitter.





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Houke de Kwant is a frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study).

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