The Value of Brands

Ever wondered why all the marketing fuss with branding? Have you ever asked yourself why all those huge budgets spent on branding or rebranding?  Are those companies so badly out of ideas that end up spending millions on the development of a better brand or is it something that I’m missing?  As it turns out, someone had this idea of trying to put value on brands. They came up with some terrifying numbers for the mere mortals. Some of the top world brands in 2012, Coca-Cola and Apple have their brands valued around 76 billion USD, each… Below EvolData has shared some interesting results, you can read their whole post about it here.

The Value of Brands


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Houke de Kwant is a frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study).

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