The Metrocard Project

The Metrocard Project is an ongoing project that aims to redesign the iconic New York City Metrocard in a fresh way. The project was created by Melanie Chernock, a graphic designer studying at the School of Visual Arts.┬áThe Metrocard Project stemmed from an assignment to ‘create a deck of cards’. According to Melanie, the current Metrocard design could use a little updating. The card gets so much exposure and should be something thoughtfully designed. Creating the cards is an experimental process – she found that the first few she made were very conventional and as the project progressed became more unusual. The purpose of the project is to show the many ways there are to design a better Metrocard and to promote better design within the city.

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

The Metrocard Project

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Houke de Kwant is a 26 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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