The Canadian Olympic Team Brand

In this new series I am looking into the creating of a brand, or in this case in the evolution of a brand. The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography inspired the new brand. The result is at once classic yet contemporary, timeless yet fashion-forward. This approach is consistent thematically as well — showcasing imagery and stories of today’s Canadian Olympic heroes with legends from decades past.

 

The Canadian Olympic Team Brand from Canadian Olympic Team on Vimeo.

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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