In this new series I am looking into the creating of a brand, or in this case in the evolution of a brand. The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography inspired the new brand. The result is at once classic yet contemporary, timeless yet fashion-forward. This approach is consistent thematically as well — showcasing imagery and stories of today’s Canadian Olympic heroes with legends from decades past.