A picture says more than a thousand words!…But what if those words make a picture? Every friday we deliver you new fresh typography art. This week we feature some beautiful promotion material for a new typeface, created by Ale Paul a designer from Buenos Aires, Argentina. The typeface, Storefront, is what the prolific and talented American sign painters of the 1920s and 1930s would have created if they had access to the advanced lettering and type technologies we have today. Rooted in an incomplete Alf Becker alphabet sample, Storefront is Ale’s usual overdose on alternates and swashes, his eternal attempt at giving typesetting that ever-elusive handmade impression. In collaboration with Dado Queiroz these awesome 3D images where created. Enjoy!
