The Art of Typography #93 – Coast to Coast 2012

This was a direct mail (promotional) campaign in 2011 for the yearly Coast to Coast Marathon targeted at champion athletes who regularly participate from around the globe. This campaign was executed with co-designers: Dawn Everitt, Cj Contreras and Jeremy Kyle. The concept that drove this project centered around the “Mayan 2012 End of the World scenario”. Nature would turn inside out making terrain extreme, and the pressure to win the “race” amongst the other “competitors” around the world that much more challenging and daring. The direct mail material was created to look like a smokey black shoe box, with sneaker tread die cut revealing the hot orange yellow beneath. On the inside is a bright orange yellow and black globe sitting on top of another shoe diecut with the quote “GET READY TO RUN 2012 IS COMING”…

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

Typography Art - Coast to Coast 2012

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About the author

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Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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