In todays typography post I have some great works made by IS Creative Studio, a creative studio from Madrid, Spain. Getxophoto International Photography Festival chose as theme: “In Praise of Elderly”. IS Creative Studio thougth that the cross stitch was a great idea to represent the elderly. The poster was designed in Photoshop and then given to a professional in the cross stich media in Madrid to knit it on paper. They have made the cross stitch typography as well as all the signs. They stitched the Helvetica typeface and photographed it for all sign and exhibition graphics. The result was a hand made bold and yet warm identity.
About IS Creative Studio: They are an independent creative studio with global vison. With Simplicity as their operating philosophy IS Creative Studio delivers services in brand identity and development, art direction, packaging, printed matter, interactive design, animation, art projects, exhibitions, fashion and product design. IS stands for Secret Ingredient, that unique “thing” in the soul of anyone driven to create with real passion, real originality. They believe in simplicity. They believe in collaboration, working with other creative minds holds unlimited potential. They believe in originality, innovation and the power of great design.