State of the Obvious (S/O/T/O) is a creative typography project by Mash Creative. With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, they felt an overwhelming desire to challenge what has become The Norm. As the name may suggest, the collection consists of branded items which State the Obvious’. S/O/T/O uses the products description to create a unique brand identity.The S/O/T/O collection is designed to have a playful, modern and bold brandimage which is flexible enough to be adapted across a wide variety of items. The collection will continue to grow with many other products already in the pipeline.
