The Art of Typography #75 – State of the Obvious

State of the Obvious (S/O/T/O) is a creative typography project by Mash Creative. With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, they felt an overwhelming desire to challenge what has become The Norm. As the name may suggest, the collection consists of branded items which State the Obvious’. S/O/T/O uses the products description to create a unique brand identity.The S/O/T/O collection is designed to have a playful, modern and bold brandimage which is flexible enough to be adapted across a wide variety of items. The collection will continue to grow with many other products already in the pipeline.

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

State of the Obvious

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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