The Art of Typography #60 – A Grotesk Love Affair

A picture says more than a thousand words!…But what if those words make a picture? Every friday we deliver you new fresh typography inspired pictures. Today a project called ‘A Grotesk Love Affair’ by Ryan Atkinson and Stephan de Lange.

 

“Good designers like fonts. Great designers find them physically arousing. With this thought in mind, they set out to dramatize designers everlasting love affair with Grotesk fonts, and democratically determine which one got designers’ juices flowing the most. They designed a poster inviting people to vote, with the promise that their name would appear on the final product, and posted it on various design blogs and social media sites. The web address on the poster directed users to a site (http://vote.ryanatkinson.info) with multiple examples of Grotesk fonts, and allowed them to vote for their favourite. This information was then translated into statistical data, and used as the basis for the design, where they used typographical grids to layout all the information.”  

 

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

Typography Art

They also offered the poster in PDF files, you can download them here: 

Poster 01 / Poster 02 / Poster 03 / Poster 04 / Poster 05

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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