Food is a vital part of our everyday lives, as well as the lifeblood of culture. This report, created by Shutterstock explores the current state of food culture and what’s trending on tables all over the world. The data illustrates how the cultural lines are increasingly blurry, as food which once was limited to one region or country, now transcends borders to be enjoyed on a global level.
Renowned chefs and restaurateurs, Dan Kluger (former Chef of ABC Kitchen) and Daniel Holzman (The Meatball Shop) as well as Sweetgreen founders Jonathan Neman, Nathaniel Ru and Nicolas Jammet among others joined the Shutterstock team in examining these trends. While Shutterstock’s data team analyzed the year/year growth in global image sales from 2013 to 2014, within the the Food & Drinks category of the Shutterstock collection.
Below are some key takeaways and an explanation of the overall trends:
Trends transcending borders include wooden tables as a backdrop (rustic), rise in transparency in the healthy ingredients used in cuisine (clean eating) and a return to simplicity, revamping nostalgic dishes (simple classics).
The infographic begins with “Supertrends”, examining the trends in the top images downloaded on Shutterstock. Images here had more than 10,000 downloads.
The partner chefs and restaurateurs’ approach to food mirrors the characteristics of that particular trend. The chefs curated collections based on each trend and hand selected his/her favorite image which is the first one you’ll find in the lightbox.
Each major trend also includes a music pairing provided by Montreal-based music composer Serge Essiambre who is a Premium Beat artist and goes by the name Olive Musique. Serge carefully chose music that he felt expressed each big trend in the report.
“All You Can Eat”:
A deeper dive into trends of particular food groups. In order to be included in the analysis, a food had to have more than 1,000 downloads.
Several of the fastest-growing fruits descend from the Asian region.
Surprisingly the fastest-growing cheeses originate from Brazil to India.
We examined the fastest-growing street foods based on keyword downloads by the countries where they originate or are most associated with.
As microbreweries pop up all over the world, the shift toward craft beer as opposed to mega beer distributors is a growing trend.
Chefs / Curators for “All You Can Eat”:
Fruits and vegetables chef Amanda Cohen is the owner of Dirt Candy.
Bread and cheese chef is Russell Brown, writer for “Creative About Cuisine” and chef at Sienna Restaurant in Dorchester, England.
Meats curator is Judy Haubert, former food and prop stylist for Saveur Magazine.
Street food chef is Flavio Rodrigo David, the owner of Kebab Street Food, a Brazilian based food truck.
Our craft beer sommelier is Oliver Wesseloh, owner of Kehrwieder Kreativbrauerei in Hamburg, Germany.
Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.