This project, created by Mitchell Nelson – illustrator and designer from Bristol, United Kingdom, was to create an illustrative campaign for ‘Russian Standard Vodka’, promoting the beverage and presenting it as an artform which is crafted and beautifully perfected.
The main theme behind this campaign was to show ‘Russian Standard Vodka’ as a work of art. For generations Vodka has been seen as Russia’s national alcoholic drink because of its strong historical and traditional routes. With thar reasoning in mind Mitchell decided the best way to show these themes was to illustrate other traditional art forms of Russia, making a comparison between them and showing how ‘Russian Standard Vodka’ also lives up to Russian traditions. Within the illustrations he decided to incorporate both the Russian Bear and Eagle which are a part of ‘Russian Standard’s’ logo.