This is, by far, the best case study I have ever seen and therefore a lot of respect to FI (Fantasy Interactive) who made this. In this case study they show how Fi & OgilvyOne brought an Ancient epic to life and launched Chrome in Asia. Beyond a digital retelling of the classic tale, the challenge was focused on staying true to the narrative as told in both the Indonesian and Thai cultures, in the context of a rich and immersive interactive experience. Building on the power and capabilities of the Chrome browser, along with a bevy of other Google services, they knew their tools were up to the task. In a nutshell, the concept is to bring a traditional story to an interactive medium was a unique challenge that offered an opportunity to flex our prowess with user experience and, most importantly, user engagement. In this post some pictures but I highly recommend you to visit their website, it is awesome!
The Ramayana is an ancient Sanskrit epic. It is ascribed to the Hindu sage Valmiki and forms an important part of the Hindu canon, considered to be itihāsa. The Ramayana is one of the two great epics of India and Nepal, the other being the Mahabharata. It depicts the duties of relationships, portraying ideal characters like the ideal father, ideal servant, the ideal brother, the ideal wife and the ideal king.The name Ramayana is a tatpurusha compound of Rāma and ayana (“going, advancing”), translating to “Rama’s Journey”. The Ramayana consists of 24,000 verses in seven books (kāṇḍas) and 500 cantos (sargas),and tells the story of Rama (an avatar of the Hindu preserver-God Vishnu), whose wife Sita is abducted by the demon king of Lanka, Ravana. Thematically, the Ramayana explores human values and the concept of dharma.