Wine Online needed branding the was a true reflection of its global appeal in the wine industry. We brought them into the future with a more modern and classic design that reflected the brand’s unmatched e-commerce presence in the world of wine. Through a new logo, website, brand collateral design, and custom video content, we fused the old with the new by using elements like bold serif fonts juxtaposed against sans serifs, rich travel photography, and simple graphics paired with traditional botanical illustrations. We established brand standards like the use of bold tones and soft illustrations to re-envision Wine Online as cultured and multi-dimensional, known and loved by those who appreciate the finer things in life.
Note: the images needed for this are in the link, not the uploaded files.