Logo and visual identity for company of decoration of celebrations; Felicitá Dourados MS. The main concept of the brand is to realize dreams in a reliable and accessible way. The company has a focus on the children’s audience, so it was important to create a logo that passes this creative and fun essence thus representing the children’s audience.
Challenge: create a logo that visually represents the essence of the brand that is to realize dreams in a reliable and accessible way; a logo that identifies the children’s audience for creativity, fun and position as a friendly company, willing to assist in every step to realize the dream of an unforgettable day.
After elaborating the concept and defining the characteristics and positioning of the brand; several designs were created to give life and form and represent the logo; in the process Adobe Illustrator was used to vectorize the designs, giving shapes and colors to the concept and visual representation of the brand. After setting the logo; was created the entire structure of the visual identity, thus creating a graphic pattern giving more credibility to the brand. In this process Adobe Photoshop is used to represent the scenes and materials in which the logo will be applied according to the customer’s needs.
The project seeks to demonstrate in a simple and minimalist way; how much the design is an important tool to give life and to represent visually all the essence and characteristic that the brand wishes to transmit to its public. Using shapes, colors and elements and thus giving life to the client’s project; so that the brand can represent itself and position itself in the market.