urban Socks // Brand Identity

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THE BRAND
From the street, for the street.
Urban Socks is a streetwear brand born in 2018 with the purpose of colouring people’s life through distinctive clothing accessories: the socks. Urban Socks tells the stories of youthful, creative and open-minded souls, such as street artist, musicians, creatives and in general people who want to stand out themselves from the crowd. Their product lives in the intersection of design and science, so they love to collaborate with illustrators, designers and engineers who share the same vision.

THE OBJECTIVE
Scope of project
– Brand Positioning
– Identity Design System
– Merchandise and Packaging Design
– Poster Design

Create a brand identity which reflects the vision and the mission of the company. The goal of the project was to an exclusive and urban concept following the brief’s target: young people who live the city actively with an independent and creative minded. They needed a responsive logo for more stuff like print, web and social media supports.

THE SOLUTION
The icon is born by combining the letter U of “URBAN” with a stylised form of two socks and two strips in negative space representing a reference to the road signs. The tone of voice of the brand is very bold so they can convey core customer values. This main concept is also reflected in the choice of colours and typography.

No description

by Gianluca Santoro

  • #3C3A3C
  • #A9A9A9
  • #6C6C64
  • #9EA49C
  • #646C6B
  • #9C9C9D
  • #B4B3B3
  • #7A7879
  • #6C6464
  • #D3D3D3
No description

by Gianluca Santoro

  • #5C5C64
  • #343434
  • #8C8C94
  • #535353
  • #444C4C
  • #5C6464
  • #949496
  • #8C9490
  • #D3D8D9
  • #7D7D7D
No description

by Gianluca Santoro

  • #546C8C
  • #313132
  • #C1B682
  • #D1D8D8
  • #81545D
  • #A49198
  • #ACA12C
  • #4CBA25
  • #A6AAAB
  • #848686
No description

by Gianluca Santoro

  • #D8D2D0
  • #B8A79A
  • #767F84
  • #4BA676
  • #2F3337
  • #BBA374
  • #A78277
  • #1660AA
  • #A88030
  • #AF383E
No description

by Gianluca Santoro

  • #C7C8CC
  • #7C7D84
  • #5A5B5E
  • #3C4444
  • #141414
  • #444444
  • #848488
  • #7C7C7C
  • #747C7C
  • #323337
No description

by Gianluca Santoro

  • #D4D4D4
  • #ECECEC
  • #949494
  • #C4C4C4
  • #8C8C8C
  • #DCDCDC
  • #CCCCCC
  • #5D5D5D
  • #A9A9A9
  • #BCBCBC
No description

by Gianluca Santoro

  • #949C9C
  • #040404
  • #949C94
  • #3C3C3C
  • #747474
  • #8A8B8B
  • #CED1D2
  • #5E5E5E
  • #303132
  • #494949
No description

by Gianluca Santoro

  • #848686
  • #C1B682
  • #4CBA25
  • #A49198
  • #313132
  • #546C8C
  • #ACA12C
  • #A6AAAB
  • #D1D8D8
  • #81545D
No description

by Gianluca Santoro

  • #5C5C5C
  • #E2E2E2
  • #6C6C6C
  • #A4A4A4
  • #747474
  • #3A3A3A
  • #646464
  • #8F8F8F
  • #B9B9B9
  • #ACACAC
No description

by Gianluca Santoro

  • #5F7894
  • #D8D8D9
  • #C7848D
  • #8A928F
  • #37A45A
  • #1A492D
  • #736D6C
  • #C8364C
  • #ADAFB1
  • #CCAC9C
No description

by Gianluca Santoro

  • #EBEBEB
  • #9F9F9F
  • #B4B4B4
  • #C4C4C4
  • #373737
  • #D4D4D4
  • #8C8C8C
  • #CCCCCC
  • #848484
  • #BCBCBC

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