Located in Portugal, Costa da Caparica, sogood offers top quality ice cream flavours for their happy customers. All the products they sell is homemade.
To illustrate the brand I created from scratch 4 simple flat icons/illustrations. The icons/illustrations represent: 1. Cone; 2. Topping; 3. Ice cream; 4. Popsicle. The naming: sogood, was adopted because it is simple, memorable, easy to pronounce, everybody knows it’s meaning and it easily relates to the business.
The colors, which were carefully selected and illustrations/icons are an important concept for this ice cream boutique, they are always present, that is what makes the brand: Dynamic; Playful; Cheerful and friendly.
I was struggling searching for mock ups, it’s much better when You make Your own, so I created many to illustrate the brand stationary. The brand is followed by some simple but memorable advertising near by the store to promote the business. A local ice cream store agreed to shoot some photos outside and inside their store as a support for mock ups.