sogood. ice cream boutique

Project gallery Project page

Located in Portugal, Costa da Caparica, sogood offers top quality ice cream flavours for their happy customers. All the products they sell is homemade.

To illustrate the brand I created from scratch 4 simple flat icons/illustrations. The icons/illustrations represent:
1. Cone; 2. Topping; 3. Ice cream; 4. Popsicle.
The naming: sogood, was adopted because it is simple, memorable, easy to pronounce, everybody knows it’s meaning and it easily relates to the business.

The colors, which were carefully selected and illustrations/icons are an important concept for this ice cream boutique, they are always present, that is what makes the brand: Dynamic; Playful; Cheerful and friendly.

I was struggling searching for mock ups, it’s much better when You make Your own, so I created many to illustrate the brand stationary.
The brand is followed by some simple but memorable advertising near by the store to promote the business.
A local ice cream store agreed to shoot some photos outside and inside their store as a support for mock ups.

No description

by Pedro Almeida

  • #EA8F41
  • #F6E4DF
  • #FC9398
  • #32AE7C
  • #E6C2A2
  • #F2DDCC
  • #FCC4C4
  • #FBFBFB
  • #CAEBD9
  • #9ED8B4
No description

by Pedro Almeida

  • #FBFBFB
  • #FCB8BA
  • #E1F4F4
  • #0CA798
  • #FCA4AC
  • #FCDCDC
  • #FC5159
  • #9ADCD6
  • #FCD0D4
  • #C9EDE8
No description

by Pedro Almeida

  • #343232
  • #CDA99C
  • #DDBCAC
  • #C18C58
  • #15A88F
  • #CACAD4
  • #C25956
  • #FAFAFB
  • #FC7484
  • #AB9692
No description

by Pedro Almeida

  • #8B8A8A
  • #606060
  • #2D2D2D
  • #6B6C6C
  • #587F7B
  • #F84B53
  • #E8E8E8
  • #BCBCBC
  • #B0B0B0
  • #A4A4A4
No description

by Pedro Almeida

  • #E9D2C4
  • #C8CBCB
  • #D07B4D
  • #F6F6F6
  • #4A968D
  • #BFBABD
  • #D7D4D4
  • #8C8789
  • #9DA3A3
  • #D5B7A3
No description

by Pedro Almeida

  • #58363F
  • #221A22
  • #A0702C
  • #079282
  • #C0BFC7
  • #DA7570
  • #988E8A
  • #686A6C
  • #5C5358
  • #EFF0F2
No description

by Pedro Almeida

  • #C3A399
  • #9E969B
  • #C1C2CA
  • #F5F8FA
  • #D5B6A8
  • #D29348
  • #4BB789
  • #976662
  • #0CA49C
  • #413E3F
No description

by Pedro Almeida

  • #6F9A9A
  • #161D10
  • #76533F
  • #549632
  • #42615D
  • #E04F5B
  • #E0A446
  • #336B15
  • #E4E0D6
  • #75BB61
No description

by Pedro Almeida

  • #DDBEAD
  • #C4CBD1
  • #1BAA8F
  • #F9F9FA
  • #CAA79C
  • #A09598
  • #98645D
  • #393634
  • #D49243
  • #049C94
No description

by Pedro Almeida

  • #91A3A5
  • #957164
  • #D4B2A3
  • #243231
  • #9A7C81
  • #DE4C51
  • #E4E1C5
  • #AF9E9D
  • #C8832D
  • #F8F9FA

Share your opinion

Follow our latest hunts

Facebook Twitter Google+ Instagram Pinterest

Rate this project
Loading...