We are responsible for re-branding and its essence, bringing mainly focused on clarity of the new identity and a standard for its development. The ABRADi is a democratic and inclusive environment for all companies that have digital solutions as a priority focus. We adopted as its main proposal, the mobilization of digital agencies around industry consolidation proposals and assistance to member companies in managing their businesses. We encourage all members to cooperate actively in the discussion of standards and processes of excellence and to talk frankly with the market and other sectors of society.