Marangoni Gino is a freelance salesman who has been working for 30 years in the packaging industry.
In order to consolidate the results obtained, at this stage of his professional career, he asked us to create his new personal brand.
We thought the new visual identity had to be elegant, traditional and sober.
During the creative process, we were inspired by a famous phrase coined by Giorgio Armani: “Elegance is not about being noticed, it’s about being remembered”.
We designed a calligraphic style symbol: three lines that form an “m” letter, a monogram, independent of the logotype, that is often placed on the bottom as a seal.
The logotype is a custom typeface, which has a classic look, with details that make it unique and distinctive.
For the stationery we used Favini Burano fine papers in three different shades of grey.
Duplex laminating papers, blind embossing and copper hot foil stamping make a high-quality appearance at the entire stationery set.
Design Company: Concreate Studio®
Contact email: [email protected]
Concreate Studio® is a graphic design studio specialised in visual identity which is standing out in Italy and abroad because of its quality and creativity. Concreate Studio® is born from our passion for visual communication and from a common vision which permits us to work together in a perfect harmony thanks to the union of our experiences and competences.
We collaborate with architects, designers, photographers and videomakers in order to be able to offer a complete and high-standard service to the clients, which goes beyond the brand project and which permits us to coordinate at our best the whole visual identity and to give the brands power and competitiveness.
Designers: Tomas Massarenti, Antonio Bellan
Photography: Concreate Studio®
Design Year: 2015