Greenwood Studio was rebranded with both the analogue and digital experience in mind. A multi-faceted space, Greenwood provides programs and workshops for kids, focusing on education and tactile learning. The challenge for this client was to draw in a younger, more tech-savvy demographic into a setting for applied trade.
In order to appeal to their unique, hands-on offerings, we created a branded experience with the idea of marrying the look of digital pixels with the touch and feel of physical materials. The notion of creating the logo with textured graphics that imitate an online aesthetic offered itself to the brand’s desired effect of appearing intelligent and up-to-date.