Everything is okay, until it’s not

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Hi, my name is Rui Gonçalves and i’m an art director/graphic designer.
I have several projects that i think are worthy of submission but this one might be the most interesting.

This was a real project that unfortunately couldn’t go thru the end for budget reasons.
Although it became only a proposal/pitch it got featured on behance and several other platforms.
It’s special because it’s one of the only isometric illustrations only done with photoshop.

The concept was that every person thinks that tragedies/accidents only happen to strangers, until they happen to themselves. This way i had this idea of creating unlikely dangerous situations with the isometric illustration style. With the Headline “Everything is okay, until it’s not”.

Credits:

Art Direction and Post Production:
Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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by Rui Gonçalves

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