Our client, G Group Developments, engaged us to create a brand for a new residential building in North York, ON. The name Ellie was derived from the project’s location, as it lives at the cross section of Yonge Street and Ellerslie Avenue.

The fonts and colours used in the logo helped to market the building to a young professional group who gravitate towards the playful energy of a pastel palette. The diamond shape within the logo helped to frame the project name while also acting as a pattern / brand element that provided consistency throughout other applications. The logo effectively captured our target’s interest and generated several leads after the logo’s strategic release as a teaser for upcoming marketing initiatives.

To visit more of this project, visit: http://gladstonemedia.ca/work/ellie/

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