De La Mer is a neighbourhood fish market in Toronto, with a large selection of organic, naturally raised, sustainably caught and farmed, fresh fish and seafood. For this boutique seafood shop, we set out to create a classic yet modern brand that would stand the test of time and feel like an established part of the community, while still conveying a current, streamlined sensibility. Classic literary quotes featured throughout the space serve as a touchstone to a past era. Custom vintage-style typography, hand-lettered cursive, etched wood, and eclectic found objects give the brand an organic, homegrown aesthetic that sets De La Mer apart from its competitors.

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