Cester Pharmacy – Logo design and Visual Identity

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Cester is the name of a family of pharmacists.
Their small local business allows them to have a privileged relationship with people.
The Cester visual identity is based on a set of core values: caring for health, professionalism, cordiality.
For the creation of the logo we sought inspiration in the most recognisable shapes for pharmacy and we chose the cross symbol.
We obtained this shape by the displacement of the central part of the “c” bowl.
The use of negative space in logo design is a great way to catch the eye of the beholder, which is one of the most popular techniques for its effectiveness, because it creates an interesting visual effect for the human eye to fathom and it facilitates the memorization of the logo.
The lettering is clear and simple. We designed the typeface in order to give it an authoritative and professional look, which gives security.
The use of lower case letters and the presence of particular roundings gives the logo a cordial look, too.

Design Company: Concreate Studio®
Location: Italy
Website: www.concreate.it
Behance: www.be.net/concreate
Contact email: [email protected]

About us:
Concreate Studio® is a graphic design studio specialised in visual identity which is standing out in Italy and abroad because of its quality and creativity. Concreate Studio® is born from our passion for visual communication and from a common vision which permits us to work together in a perfect harmony thanks to the union of our experiences and competences.
We collaborate with architects, designers, photographers and videomakers in order to be able to offer a complete and high-standard service to the clients, which goes beyond the brand project and which permits us to coordinate at our best the whole visual identity and to give the brands power and competitiveness.

Designers: Antonio Bellan, Tomas Massarenti

Photography: Concreate Studio®

Design Year: 2015

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