Carla Pagano Street Couture – Rebranding

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Carla Pagano is an Italian fashion designer, patternmaker and dressmaker based in Denia, Spain.

Her new logo and graphic identity are based on her style and lifestyle: elegance, style and class, on being Italian.
Although the new payoff seems to add a more “easier” mood, its concept is the opposite: the elegance is everywhere, even in the streets, even where you do not expect it. Everything is elegance, if you want.

The result is eyecatchy, minimal, with a gold touch, luxuriouis when needed, fast when needed, elegant? Always.

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