Santino Lisi is a renowned dental technician with great experience. Its strength is to be able to blend new technologies with a great craftsmanship. The purpose of the project was to create a brand identity that was distinct from those we are used to seeing in the usual way and that it could unite modern and traditional.
For the creation of the logo I wanted to combine the shape of the tooth, with reference to the area of expertise, the shape of a shield, to represent the protection against the customer and his smile, and the letter “s”, referring to customer name (Santino). The green / blue color is a reference to the medical (blue) and wellness (green) world, while white serves to lighten the various compositions, giving it a minimalist and professional look.