BMW Motorrad – Make Life a Ride Tour | Brand Identity |

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“Choose a new path every second and never look back. That’s how you make life a ride.”

This is the core of the concept behind BMW Motorrad.
Something that only the true riders know, something that’s instilled in their DNA.
The same thing that has to be instilled in the sign that have to represent the Make Life a Ride Tour.

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by Eugenio De Riso

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