ADOVALDO, PATENT AGENT

project by Pedro Almeida (no ratings)

Adovaldo José Fonseca, my grandfather, is an independent patent agent with more than 50 years of experience in the field, He has a law doctorate in one of the most successful university in Rio de Janeiro, Brasil, PUC.
I developed this brand identity to “celebrate” his retirement.

I knew I wanted to build something around a geometric shape and with the shape builder tool on Illustrator (image beneath), I developed a mark/symbol to illustrate his initials. It took me quite a lot of time to figure out the final result. I have some sketches that I might be uploading soon.

At first I thought about doing stylized letters of his initials but creating a symbol/mark has more to do or it’s more related with what He does, registered marks and patents.