ADOVALDO, PATENT AGENT

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Adovaldo José Fonseca, my grandfather, is an independent patent agent with more than 50 years of experience in the field, He has a law doctorate in one of the most successful university in Rio de Janeiro, Brasil, PUC.
I developed this brand identity to “celebrate” his retirement.

I knew I wanted to build something around a geometric shape and with the shape builder tool on Illustrator (image beneath), I developed a mark/symbol to illustrate his initials. It took me quite a lot of time to figure out the final result. I have some sketches that I might be uploading soon.

At first I thought about doing stylized letters of his initials but creating a symbol/mark has more to do or it’s more related with what He does, registered marks and patents.

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by Pedro Almeida

  • #6CA4B6
  • #9F8461
  • #B29884
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  • #8F979A
  • #D1BB96
  • #3D5E67
  • #B4BEC1
  • #669CB4
  • #815A51

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