Today an awesome brand new campaign for the launch of the new Nissan Sentra, created by Lew’Lara\TBWA Brazil. The campaign was created for the launch of the new Nissan Sentra with 6 airbags and came out last week. To reinforce the car’s high level of safety, they created ads that show, in a playful way, how fragile people are.
Credits
- Agency: Lew’Lara\TBWA
- Client: Nissan
- Chief Creative Officer: Manir Fadel
- Executive Creative Director: Mariana Sá
- Creative Director: Cesar Herszkowicz
- Copywriter: Marcos Almirante
- Art Director: Bernardo Romero
- Photographer: Surachai Puthikulangkura
- Illustrator: Surachai Puthikulangkura / Supachai U-Rairat
- Art Buyer: Ana Karina Melo, Ale Sarilho
- Account Supervisor: Suellen Copolla, Ricardo Barros
- Advertiser’s Supervisor: Carlos Murilo Moreno
- Account Manager: Alexandre Baroni
- Planner: Renata D´avila
- Other Credits: Production House Producer: Somsak Pairew / Kitidej Rattanasuvansri and Production House Company: Illusion Co.,Ltd.
The Ads
