Tibor Juhasz, Pastor is the owner and winemaker at Pastor winery. His wines are fruity and fresh and often compete in national wine contests. Therefore Kiss Miklos‘ aim was to give his wines a fresh and unique, but fashionable and memorable look. He wanted to create something iconic, more than a logo and ended up designing an actual branding image, that the winery can carry on using in the future even without him. This little something will make the wine bottles to stand out from the sea of other wine bottles in shops with very little design efforts. This detail comes from our everyday lives, from clothing: labelling. This little piece of label will be telling us all the necessary information about the wine, and in the future it can easily be applied for new wines by changing the colours and text.