Pantone’s Colour Of The Year ‘Ultra Violet’ Sets Trend For Outer-Space Style

written by Houke de Kwant on December 30, 2017

As I’m sure you’ll know, Pantone recently released their pick for Colour Of The Year 2018, the choice being Ultra Violet – a shade inspired by this year’s advancements in tech and space-travel, and looking to the future.

In celebration, Atrafloor have launched a collection featuring Ultra Violet, taking inspiration from Pantone’s story behind the colour, as well as real ultraviolet photography of outer-space.

In this powerful purple hue, these designs echo Pantone’s recognition of the scientific progressions to date and to come with their resemblance to real ultraviolet space photography – such as the pioneering UV photograph of the Andromeda Galaxy, taken by NASA’s Swift satellite earlier this decade.