How Online Marketplaces Can Help You Get Recognition as an Artist

written by Houke de Kwant on September 7, 2017

Just a couple of years ago, the only method of selling art pieces was by showcasing your work in art galleries or exhibitions. The physical presence of paintings was imperative if an artist wanted to make a sale.

Getting work included in exhibitions and galleries was and still is a difficult task to accomplish, and in the past, it left numerous artists with no hopes of getting recognised. Today, selling art and getting recognised is much easier for artists thanks to the popularity of online art marketplaces.

The Importance of Online Presence

A strong internet presence is necessary for every business, no matter the industry it belongs to. A beverage company needs online marketing for success just as much as an emerging artist does. The internet is providing numerous opportunities to artists who aren’t too resourceful or well-connected in the art community.

Worldwide Outreach

Social media is much stronger now than it was in the past. It is one marketing arena where a person can cater to and reach an audience from all over the world. You can be sitting in London and still be able to sell your product to a client sitting in Canada.

The plethora of online marketplaces available are a haven for artists who want to gain recognition. Online marketplaces give you the rare opportunity to showcase your work to potential clients across the world.

Networking and Exposure

The presence of other artists and retailers on online marketplaces is yet another reason why artists gain more recognition. Interacting with fellow artists and experienced sellers will educate you about the world of online selling and will also help you find professional help and inspiration.

Convenience & Cost-effectiveness

Online marketplaces for art make it all extremely convenient for buyers and cost-effective for sellers. Shopping online is becoming the norm nowadays, with people preferring it due to shortage of time and their busy lifestyle. This means by selling online, artists can cater to clients who aren’t too fond of going out or don’t have the time to shop around.

Online marketplaces are a cost-efficient way of marketing art for emerging artists. This is because the online marketplaces only charge a small fee for providing a platform to individuals wanting to sell their products. Money is tight for artists who are just starting out and these online marketplaces are affordable, increasing their appeal considerably.

Finding the Right Platform for Your Artwork

There are many ways to build online presence in the art community, but marketplaces dedicated to art tend to offer more exposure. These platforms are created exclusively for artists and art lovers so they are able to attract the right crowd. Sales are much faster on these platforms. Online marketplaces get significantly more traffic than a sole website, which again adds to your chances of getting recognized in a shorter time span. One example can be seen through the company Fine Art America who don’t just sell any old artwork to consumers, they all artists to register and start selling their designs to the masses. Choosing an online marketplace like a reputable retailer will enable you to get the exposure you need.

Online marketplaces display products of brands and individuals, so you have a good chance of making a sale if you decide to market your art on an online marketplace.

Gaining recognition as an artist is not as difficult as it was only a few years ago. You just need to find the right online marketplace.