Saturday was a tough one for Offf attendees, in a struggle between the Friday night’s hangover and the pulling love for design calling out of bed. Massive sun glasses everywhere. The schedule for the day was way too incredible to be distracted even though there was plenty of excuses to be distracted from the main stage including an unplanned Stefan Sagmeister appearance to the festival with spat on cameraman included. Funny episode, after years of studying the amazing art of Sagmeister I finally get to meet him and have a quick chat with final picture- literally a dream coming true. And then this is what the person taking the picture managed to do.
Let’s move on to the festival review…
First remarkable talk was held by funny and talented duo from Argentina, Plenty. A creative agency realising projects ranging from graphic design, illustrations, 3d and most recently motion graphic. The talk was a lot of fun for the broken English and ever lively Argentinean humour but very carefully put together with detailed insights on the making off of some of the most successful projects, amongst others the amazing Criminal Mind.
Straight after them one of my old muse jumped on the stage, illustrator Rik Oostenbroek. He went through his artistic life and the different developments of a style in continuous metamorphosis and expansion. Style continually embracing new techniques and software in a search for refinement and perfection.
Shortly after it was time for FI (Fantasy Interactive), with one of the longest queue outside the auditorium I’ve seen throughout the festival. Deserved expectations given the radically diverse approach to the talk from the New York studio’s speakers. A talk based on the business application of a design model that aims at being viable and profitable before even taking in consideration the aesthetic aspect. Not surprisingly they are one of the most successful design studio in America and Europe.
Not even time to digest the load of incredibly useful information and tips from FI that on the main stage Sara Blake was starting her talk on counter culture, tattoo and amazing illustrations. She argued how we should all embrace personal disadvantages and twist them around to stand out and impress.
Next one up was Barcelona based design studio creating cool/shit, HungryCastle. By far the funniest talk of the whole festival with stunning works ranging from making Lionel Richie’s head 30 feet tall for Bestival 2013 (check the video), some pseudo-fashion sausage shop in Barcelona, street theatre and social projects. Fun, creativity and true love for design.
To conclude the festival as every year was the unveiling of the main titles from the Dutch studio from form. This was absolutely the most candid, aesthetically pleasing and conceptually extraordinary thing seen in the festival. A metaphorical journey through creativity in the form of a biologist living in the Victorian age. Not only this clear and amazingly spot on concept, but the making off video and production’s insights of the piece astound every single member of the audience.
When I asked them what was the craziest thing they did in their life their unified answer was, “creating the titles in 7 weeks”. Well guys, carry on doing this crazy things for everyone’s pleasure!