THE ARK experience, is the most interactive and elaborate element of the ‘NOAH’s campaign by Hi-ReS! London. They wanted to create an opportunity to explore in great detail the other main character of the film, the Ark of Aronofsky’s NOAH.
Working from the blueprints which the art department of the film had started to create, the ark design was based on the knowledge of various scriptures, not only the Bible. The team also took into consideration what it would mean in real world terms to build a structure of this size, to make it float… and how those living on board would be able to survive, generate heat and have enough food.
Living quarters, herb gardens and workshops were mapped out and they created a path through the structure to give a deeper understanding of what life on board might have been like. To achieve this, they needed to re-create a third of the Ark as they did not have access to the film files. The task of doing this fell to Ars Thanea, who recreated the 3D structure from scratch.