Nike – House of Hoops

House of Hoops is a store created by Nike and Footlocker with outlets all across America and parts of Europe. 2xanadu was approached by Nike with the task of creating a large number of illustrations featuring a variety of top NBA athletes such as Michael Jordan and Kobe Bryant. Their work was rolled out throughout their stores in America and more recently into Europe. Here is just a selection of images as they created over 40 in total.

2xanadu is a young, full service creative design studio who instigate and facilitate innovative art & design projects across the globe. They specialise in graphic design, illustration, web design, brand development and art direction.

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

House of Hopes | Nike Campaign

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About the author

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Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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