Bristol-based design agency Workbrands was asked by Newcross Healthcare Solutions to give their new Bristol office some personality by way of a mural, telling the Newcross story to staff and visitors. The artwork needed to portray a day in the life of Newcross, highlighting their admin support and the use of technology, with the objective of engaging employees and differentiating Newcross in the eyes of clients visiting the office.
Workbrands designer Ben Tuckwell commented: “The entire artwork was hand drawn, using vibrant, block colour, contemporary vector graphics whilst also subtly incorporating Newcross’ brand colours of blue and orange. In order to celebrate the nursing staff and back-end support in a graphic novel style, we incorporated iconic elements such as a revolving door and words like pow, wham and whoosh and represented the nurse as a superhero. To strike a balance between humour and business we created a sense of realism by illustrating the hospital environment.”
Newcross Healthcare Solutions specialises in placing and managing healthcare professionals in the public and private sectors and managing homecare, supporting living and temporary staffing solutions.