In this post I have a series of creative works made by Petter Johansson Art Director at PJADAD, a small experimental studio which works in the fields of communication, strategy and design. The studio employs one AD, one Copywriter and one Graphic designer who like to see their customers as partners and strive to build, develop or maintain their brands.
Atelier Food is a project that seeks new solutions and innovation through food. The project is initiated by international top chefs such as Stefan Eriksson and leading people from branches such as communication, science, culture and business. Food is an important part of many future challenges. Atelier Food links food with sustainability, energy, culture, urban development and transportation. The project also link chefs with artists, designers, scientists and business developers. Together they seek global solutions and innovation through cooking, food labs and discussions. Atelier Food is represented by its on-going workshops and as a restaurant based in the heart of Stockholm, Sweden.
The Atelier Food still life is built on a grid. The still life represents the work of Atelier Food and the connection between food and society. It links the playfulness and creativity within the project with the ambitious goals and long-term challenges. In the spirit of the whole Atelier Food project it is also a creative co-operation between a chef, one Art Director and one Photographer.