Narvesen is a kiosk chain, with 350 outlets across Norway. The stores serve 200,000 customers every day, providing quick, purchases from coffee to confectionary, magazines to movie tickets. It had been well over a decade, since Narvesen had invested in its brand. While still holding a strong position in the high-street, things were changing radically with the sector being redefined by specialists, discounters and online providers. Mission were commissioned to review their situation and make recommendations to take the brand forward.
Mission determined that Narvesen’s purpose, “A bright point in everybody’s day,” was a valuable proposition, but the idea had been neglected over time. They sought to reaffirm this philosophy and came up with this new identity.