Brand design agency Workbrands has created a new brand identity for Central London estate agent Frank Harris & Co. With increasing competition from other estate agents, the Frank Harris brand required a complete overhaul in order to stand out and to represent the personalised service that they offer. The new identity needed to convey Frank Harris as a dynamic, contemporary, results-driven agency with a strong history and wealth of experience.
Simon Tandy, Designer at Workbrands, said “Because of the fashionable location of the agencies’ branches, the brand had to provide a sense of being ‘in vogue’ to help appeal to the idealisms of a high-end boutique brand. The abstract shapes that make up the ‘FH’ brand mark have been designed to create negative space within the logo which adds an intelligent touch. In summary, the new identity is intended to distinguish Frank Harris from larger chains and appeal to an audience who are looking for a bespoke service.”
