NBC Brand Identity

View gallery

From the moment the NBC (National Broadcasting Company) peacock first strutted onscreen in 1956, it had star quality. It was both dignified and distinctive, light-hearted and likable. But while the peacock was a memorable symbol for color television on NBC, it was never the company’s official logo. In 1985 the peacock was redrawn to be more simple and modern. With the initials NBC added to it in a specially created lettering style. The peacock has since become one of the world’s most highly recognized trademarks. Brand design firm Chermayeff & Geismar & Haviv gives a small look inside the proces of the logo on their Behance profile.

 

 

 

 

 

 

 

 

Share your opinion

About the author

Author avatar
Houke de Kwant is a 31 year old frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

Follow our latest hunts

Facebook Twitter Google+ Instagram Pinterest

Loading...